At just 17 years old, FC Barcelona’s rising star Lamine Yamal kicks off 2025 with a major international endorsement deal.
The Spanish prodigy continues to attract high-profile partnerships, the latest being his appointment as global ambassador for Powerade, Coca-Cola’s energy drink brand. This collaboration aligns with Powerade’s strategy to partner with the most promising talents ahead of the 2026 World Cup.
Powerade, however, is just one of many deals for Lamine Yamal. The young Barça player also signed a lucrative 10-year contract with Adidas, earning him a global ambassador role. The deal, which reportedly guarantees him a minimum of €32 million, has already brought him his first signature line of boots and apparel.
Yamal’s endorsement portfolio doesn’t stop there. He is also a representative for Beats headphones. In December, he gifted Beats headphones worth €400 each to young players at La Masia, Barcelona’s famed youth academy. Originally intended for the first team, Yamal suggested they be given to the academy players instead—a thoughtful gesture that highlights his maturity.
Additionally, Yamal has joined the Kings League, led by former Barcelona legend Gerard Piqué, as a global ambassador.
Currently under contract with FC Barcelona until June 2026, Yamal is expected to extend his stay with the club. His agent, Jorge Mendes, confidently told Sky Sports: “There’s no doubt about it, his future is clear.” Earning just €1.5 million annually for now, it’s only a matter of time before this figure skyrockets.
